Graphic Design is both a calling and a profession. In college, you will have access to highly advanced instruction and software when you major in graphic design. Learning how to use these tools, combined with natural artistic ability will give you a career that has unlimited potential. Truly good programs have modern, “industry current” facilities as well as high post graduation employment rates. Graphic Designers are hired by all forms of industries, so the scope of this profession is unlimited.
Why is this Important?
- Watching videos on the subject helps you understand the true nature of the major
- Viewing student work helps you see the quality and complexity of what you’ll study
- Videos allow you to see facilities, and resources of schools that teach the major
Graphic Designers — or graphic artists—plan, analyze, and create visual solutions to communications problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems—called environmental graphics—for business and government. An increasing number of graphic designers also are developing material for Internet Web pages, interactive media, and multimedia projects. Graphic designers also may produce the credits that appear before and after television programs and movies.
The first step in developing a new graphic design is to determine the needs of the client, the message the design should portray, and its appeal to customers or users. Graphic designers consider cognitive, cultural, physical, and social factors in planning and executing designs for the target audience. Designers gather relevant information by meeting with clients, creative or art directors, and by performing their own research. Identifying the needs of consumers is becoming increasingly important for graphic designers as the scope of their work continues to focus on creating corporate communication strategies in addition to technical design and layout work.
Graphic designers prepare sketches or layouts—by hand or with the aid of a computer—to illustrate the vision for the design. They select colors, sound, artwork, photography, animation, style of type, and other visual elements for the design. Designers also select the size and arrangement of the different elements on the page or screen. They also may create graphs and charts from data for use in publications, and often consult with copywriters on any text that may accompany the visual part of the design.