The Sport Management Major is for people who have a real interest the business of sports. When you go to a football or baseball game, you’ll see a much larger “food chain” around it. You’ll learn the workings of the stadium, concessions, ticketing, marketing, equipment, turf management and every other aspect of the sports or venues you serve. The Sport Management degree will enable you to have a fulfilling career in the sports field without having to be an athlete.

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More About Sport Management

The Undergraduate Sport Management specialization offers professional preparation in the application of business principles to the sport industry. Students will complete a degree program that includes courses in accounting, management, marketing, economics, and computer applications. Sport management courses will focus on the business aspects of sport in culture, sports information, interscholastic intercollegiate and professional sports, facility management, sport ethics, sport marketing, sport law, and sport finance.

Typical Job Titles: 
Sport management positions carry a variety of job titles. Program directors in community sport programs, marketing and promotions director, academic services for student-athletics, corporate sales director, director of ticketing and finance, sporting goods sales representative, intramural director of campus recreation, facilities coordinator, athletic director, compliance director, athletic business manager, and fitness manager are all sport management titles.

Typical Job Responsibilities: 
Job responsibilities vary with the type of organization, area of the sport industry, and level of management. All involve business aspects of sport, and normally include 50 - 60 hour work weeks, including night and weekend hours of employment. Job duties may involve working with corporations in special event promotions and sponsorships. It may also include accounting, ticketing, and financial operations of a sporting event or program. Additional responsibilities might include developing a risk management plan for dealing with current legal issues in sport. The sport manager may be involved in facility and event management, sport broadcasting and media relations, or the sales of sporting goods and licensed sport products.